It has been suggested by experts that business conversion rate through phone leads is higher than data leads. And you can observe this through the response give by consumers to pay per call marketing. In this scheme, advertisers and merchants pay only for qualified inbound phone calls. Pay per call and pay per click are very much similar in theory. The difference is that pay per call can accommodate businesses that don’t have a website and the rest. In this type of advertising, clients call instead of clicking and works on auction pricing.
In this type of technology, phone calls pass via IVR. It is like performance based marketing process. Affiliates, vendors, or merchants assume responsibility for performance as opposed to an advertiser taking full responsibility.
The toll free number provided by the advertiser to the vendors and affiliates for their pay per call marketing. These numbers have comprehensive tracking and call details.
In pay per call medium, the entire information of a visitor is entered into a lead form. Whenever users click the call me now button, they are connected to the business.
Millions of businesses still do not have a website up to today. Local users will miss their company online because of the lack of online presence. The alternative to not having a website is to use pay per call marketing. It is a new type of online advertising with a combination of search functionality and on the phone interaction. Small and medium business and businesses without a website can benefit from pay per call advertising which is a great marketing opportunity for them.
Making a call to local business is better than relying on email to ask about product availability, pricing, and other details. Consumers who do local searches are not the traditional searchers according to the experts. Instead of sending an email these users prefer calling to have interaction.
The strategy of pay per call is actually very simple. You just need to define relevant key terms. Your advertisements will be published based on certain categories and geographical areas where you want them. What is included in your ad are your company name, address, a short description and a trackable toll free number.
Merchants are charged ethically under this process. They can ensure that they are not being charged extra since they can access and analyze call pattern statistics and entire call tracking information. More qualified local leads are received with pay per call.
Visiting a pay per call website will give you more info about pay per call, pay per call advertising, click to call, pay per call series where you can learn more about it. More qualified leads will be gained by your business through pay per call.